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Comfort. Biodiversity. Unique treehouses. Direct booking. 70% occupancy. We were talking about this unique glamping resort with Manuel Lema, the director of Cabañitas del Bosque (Forest Cabins).
Cabañitas del Bosque is an innovative and different type of rural accommodation located in “Finca Os apriscos”, in Outes, Galicia, Spain. A small stream runs through the area, creating a pond bursting with life. In the water, you’ll find trout, freshwater eels and frogs, which can be discerned among the colourful swarms of dragonflies, as well as grey herons and kingfishers, which nest nearby and come to fish in the channels and ponds with their chicks. This refuge of wetland an with its diverse range of wild fruits, is home to a vast variety of birds, including water birds like moorhens and mallards, and nocturnal birds like owls and Eurasian eagle-owls.
The forest cabins, in addition, can be used as shelter while observing the native fauna in the forest in which they are located. They blend right into the incredible biodiversity around them.
How did the idea of Cabañitas del bosque started?
From a nice memory of my childhood. When I was a kid my grandfather built a little treehouse for his hens to protect them during the night from foxes and other animals. When I saw it I asked him to build one for me, and he did. I loved it and it was very special for me.
After a few years in hospitality business I decided to bring this memory back to make it real again through a new tourist destination that I could share with my guests.
Did you think from the beginning to position your destination as “glamping” or that happened later?
The first time I heard the word glamping was in 2012 when Cabañitas del bosque was already running.
What does it make Cabañitas del bosque a different and special place to visit?
Our philosophy to offer an intimate special place in nature with a human touch and personal attention to our customers. I think a tourism business is the projection of its customers, his opinion, the relationship with them, the human aspect, etc. the importance in the small details like receiving our guest with rose petals is just one example.
How did you design it? Was it something custom made or you hired a specialized company.
We worked with a team of architects we knew from previous projects for the design of the treehouses. It took us few years to get all the permissions because the treehouses is not a common typology classified in the standards of building licensing and touristic activities. We needed to find a building land with a forest which was really difficult.
What are the biggest challenges in your business? Management, customers’ satisfaction, marketing, sales & bookings…?
Marketing is the most difficult and energy demanding. We must work on it every days very hard to keep the quality and the brand identity.
Are your customers satisfied?
Yes indeed. We have many high rated comments from our customers in TripAdvisor and our own web and many of them come back.
Are you satisfied with the result? Did the destination fulfil your expectations?
Yes, we are really happy. Our customers are mainly couples and we achieve an average of 70% room occupation.
How do you promote your destination to attract your customers?
Mainly by using online marketing and digital advertising to drive people to our website and working on social media. Up to 99% of our reservations come from direct booking. We try to avoid third party systems and OTAs because they tend to classify you within their segmentation what makes you lose all the differentiation factor that we try to point out.
What are your future plans?
We want to grow and increase our offer.
What does glamping mean for you?
It is a word that comes originally from Australia or USA – I´m not sure. It is a trend of tourism in which all the picturesque destinations that offer comfort in nature are included with different accommodation possibilities.
Would you like to include anything or send a message to our readers?
I would like to thank all our guests that make this possible and also the readers of this interview.
interview by Ignacio López Sola, CTO Lushna Glamping, firstname.lastname@example.org
You can find and book Cabañitas del bosque at:
Areal, 19 Apriscos
15230 Outes – A Coruña
TEL +34 981 851 009