About us

Our mission is to change the way people perceive the quality of life and connection to our environment.

We are doing it through unique concept of vacation experience in nature called experiental tourism or glamorous tourism, popularly called glamping.

We are a group of outdoor enthusiast, bioclimatic architects, adventurers, wood builders, marketing and hospitality experts, who believe true glamour is nature. We believe people are searching for unique experiences in nature where they can reconnect with their life and environment, to live out their passions, to make love with their life again. 

Lushna group connects people and companies, who share the same attitude, values, and a have the power to realize them in every day life and space, for us all.

The Team

Peter Licen
CEO & partner
Peter Licen

Sustainable human environment composer, passionate drummer, persistent entrepreneur, avant-garde architect, devoted to constant R&D, inspired by nature and creative people.


email peter(at)lushna.com
Ignacio López Sola
CTO & partner
Ignacio López Sola

Master in bioclimatic architecture and expert in wood construction. Dreaming of having his own tree house. In love with wood. Proud of his past projects for Expo in Zaragoza. Enjoys multidisciplinary projects and fine Spanish food and wine. And life.


email ignacio(at)lushna.com
Jaka Azman
CMO & partner
Jaka Azman

All his life playing with brand stories and identities. Agent of ethics and aesthetics. Researcher, concept thinker and a doer. Off track traveller and passionate kiteboarder. Eco resorts and wooden cabins mystery shopper.


email jaka(at)lushna.com
Raquel Gálvez Soto
Architect
Raquel Gálvez Soto

M.A. Arch from ETSA Barcelona, attending a year exchange in Istanbul and specialized in urban design in her graduate thesis. In Slovenia she is combining the professional practice of small-scale ecological wooden construction with the collaboration in multidisciplinary arts and architecture projects.


email raquel(at)lushna.com
Manca Dezman
Destination manager
Manca Dezman

Careful listener and mindful observer. Focused on the best user experience. Combining past experience from cultural management, journalism, ecommerce, destination, hotel and hostel management for better understanding of guests and bringing them that special flavour.


email manca(at)lushna.com
Nina Kuharic
Destination developer & Hospitality expert
Nina Kuharic

Having an eye for hospitality opportunities. Enjoys searching new connecting points with the guests. Graduate from Ecole Hôtelière de Lausanne and various experience in hospitality from sales manager to boutique hotel executive management.


email nina(at)lushna.com
Klemen Gorjanc
Production team leader
Klemen Gorjanc

Leader of the teams in the factory. Constant learner. Wood craftsman.


email klemen(at)lushna.com
Ibón González
Sales Spain & Portugal
Ibón González

Bilbao native. Former young lions football team player. Passionate about the outdoors and reconnection with nature. Living in a wooden cabin and he thinks that everyone should have this opportunity. Want to know more? Let me know your number.


email ibon(at)lushna.com
Victor Pizarro
Sales Latin America
Victor Pizarro

Living in Dominican Republic you either love or hate tourism. For Victor it was love from the early age which turned into passionate quest for developing hospitality and unforgettable vacation experiences.


email victor(at)lushna.com